When most IT managers think about promotion, they focus on skills.
Skills are essential. But here is what I’ve seen over two decades of coaching: once you reach mid-level management, your skills only take you so far. What sets leaders apart is character.
A recent Oxford leadership study found that leaders who display character traits like empathy, integrity and humility consistently outperform those who only rely on technical expertise or charisma. Their teams are more engaged, their decisions more trusted, and their organisations more resilient.
That makes sense when you think about it. Skills answer the question: “Can you do the job?”
Character answers the question: “Do people want to follow you while you do it?”
In my coaching, I see this play out again and again:
– A technically strong manager who cannot admit mistakes loses credibility.
– A brilliant strategist who lacks empathy struggles to retain good people.
– A confident communicator who does not listen misses the bigger picture.
When competence and character combine
On the other hand, when managers combine competence with character, everything changes. People lean in. Stakeholders listen. Promotions happen.
Where the ENGAGE model fits
The ENGAGE model is built on this principle. Presence, influence, acknowledgement and enlightenment are not just skills. They are expressions of character. They show who you are, not just what you do.
Humour and storytelling are a powerful combination for building connection and engagement. A well-timed laugh can capture attention, while a memorable story helps your message stick. Whether you’re speaking to a team or networking with colleagues, these skills can make a lasting impression. Find out more about communicating with confidence and impact.
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